VIVARTIA S.A. is pleased to announce the entry of its Bakery and Confectionery Division into the U.S. market with the signing of an agreement to acquire 100% of Nonni's Food Company, Inc. (Nonni's), a US-based producer of baked specialty snacks from Wind Point Partners, a private equity firm, and Nonni's management.

The total enterprise value of the acquisition, expected to be completed by April 1, 2008, is 320 million U.S. dollars.

Nonni's has a long tradition in the production of baked specialty snacks and enjoys a strong presence in the U.S. market. The company has in total six production facilities: three in New Jersey, one in Oklahoma, one in Bronx (New York) and one in Tennessee. Furthermore, the Company has a particularly strong and well developed distribution network covering a substantial part of the U.S. market

Nonni's generated turnover in 2007 of approximately $187 million and Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) of $32 million.

Commenting on the acquisition, the CEO of the Vivartia Group, Mr. Spyros Theodoropoulos, stated the following: ''The agreement to acquire Nonni's is, in essence, a move of strategic importance for Vivartia Group as it marks our entry into the bakery and confectionery sector of the U.S. market. The considerable experience and know-how that the company has in the sector combined with its extensive distribution network and commercial capabilities render Nonni?s the ideal platform for the expansion of Vivartia into the U.S. market. At the same time, the reorganization of operational procedures within the company will result in a considerable increase in profitability. This acquisition secures, on the one hand, the immediate entry of croissant type baked goods to be followed by other Vivartia products in the U.S. market and, on the other hand, the introduction of the broad portfolio of Nonni's quality products to markets where Vivartia is already active. This move constitutes the first in a series of steps of a strategic nature included in the Group's five year expansion and growth business plan.''