Coca-Cola Hellenic Bottling Company (Coca-Cola Hellenic, the Company) announced today the appointment of Keith Sanders as Region Director. This follows an announcement earlier today regarding the promotion of Mr Dimitris Lois from Region Director to the newly created position of Chief Operating Officer. Mr Sanders is presently the General Manager for the Russia, Belarus and Armenia business unit.

His appointment will take effect from August 1, 2009, at which time he will also become a member of Coca-Cola Hellenic's Operating Committee. An announcement regarding a new regional configuration of Coca-Cola Hellenic's countries of operation will be made in due course.

Doros Constantinou, Managing Director of Coca-Cola Hellenic, said "I am delighted with Keith's appointment as Region Director. This promotion reflects the strength of his operational skills, as well as demonstrating the depth of management talent within Coca-Cola Hellenic. Keith has strong leadership abilities and proven experience in driving success in a complex and challenging market, which we can leverage across an expanded territory. I look forward to working with Keith and welcome him to the Operating Committee." Mr Sanders has been working within the Coca-Cola system since 1992, with over 13 years in managing bottling operations. Mr Sanders joined Coca-Cola Hellenic in June 2004 and under his leadership, the Russian business grew volume from 136 million unit cases in 2004 to 285 unit cases by the end of 2008, with operating profit increasing approximately six times.

Prior to joining Coca-Cola Hellenic in 2004, Mr Sanders worked for 2 years as Director of Bottling Management (Eurasia and Middle East division) for The Coca-Cola Company, based in Turkey. From 1994 to 2002, Mr Sanders served as General Manager for The Coca-Cola Bottling Company of Saudi Arabia and Bahrain.

Mr Sanders is an American citizen and holds a Masters degree in Business Administration from the Texas Christian University and a Bachelor of Science in Engineering Geology from the University of Kansas.