Market Characteristics
The demand for the products related to domestic appliances is set, partly from the establishment of the new households and the supply of appliances for a secondary residence, as well as from the need to replace-substitute older items with new ones. Likewise, the demand for professional equipment is set by the establishment of new professional units, as well as from the need of the existing units to modernize their equipment.
The factors that affect the demand for domestic and professional appliances depend primarily on the country's economic developments, which in turn determine consumption expenditures of households and businesses alike.
On the other hand, the factors that affect consumer spending are the households' disposable income, the interest rates of personal and consumer loans, the volume of tourism, the construction activity, and the rate of enterprise development.
Another factor that affects the demand for products, mainly the demand for small electrical appliances produced outside EU, is the foreign exchange rate.
Additionally, the rate of technological development and the speed by which new products are introduced to the market, replacing the already existing ones, affects and differentiates the demand for such products.
Finally, a crucial factor remains the product price/usage ratio, as well as the ratio of product price/disposable income.
Market Size - Competition
The total market size of the Company's activities amounts to 155 million Euro annually and is expected to be increased in accordance with practices of the economy. The main characteristic of the market is that it is formed by a large number of small companies, from which only a few have Pan-Hellenic network of sales.
The most completed units that are activated in the market and own complete network of distribution are YALCO, MPENROYMPI S.A. and SARAFIDIS S.A.
